What’s Generative Engine Optimization and Why You Need It | Souparna
What’s Generative Engine Optimization and Why You Need It By 2025, AI tools will handle almost 35% of all searches up from around 10% in 2023. That means millions of people are no longer scrolling through ten blue links. They are asking an AI for a single, direct answer. So what does that mean for your site? Image Sorce: Backup Infotech Generative Engine Optimization is the process of crafting your material to feature inside the answers that AI-powered tools like ChatGPT, Perplexity, and Google's AI-powered results generate. Below is a guide to what GEO is, why traditional SEO isn’t enough anymore, and how to start GEO today before AI search steals your traffic silently. What Is Generative Engine Optimization? Core Definition and Basics GEO is about structuring, enriching, and validating your content so that AI-driven search engines pick yours as a trusted source when they generate answers. In other words, SEO ranks pages GEO gets quoted Target for GEO means engine...