Quick Commerce Knockout: When 10 Minutes Means the Difference Between Victory and Failure | Souparna Roy
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Quick Commerce Knockout: When 10 Minutes Means the Difference Between Victory and Failure Image Source: Indian Retailer Introduction Maggi, bread, two eggs. College student in Mumbai, groceries app in hand. It takes them mere seconds to open it and add these items to the cart. 25 minutes, is that really what the app says the delivery will take? They cancel the order. Indian megapolises live by a different timecode. Get ready for the quick commerce revolution, where essentials arrive in less than ten minutes. Last year, total quick commerce sales passed $200 billion, today India represents one of the hottest battlefields. From Zepto and Blinkit to Swiggy Instamart and Big Basket, now this is not just about convenience, this is about survival. In this article, we will explore why India becomes the Heart of Darkness for ten-minute delivery, why the speed equals leadership, and how businesses should approach brutal competition. The Basics of Quick Commerce in India What Quick C...